Secondary Research Practice
MMRSS is specialized in secondary research practice areas.
Secondary research is a research on already published data, and is the cheapest form of research because the data already exists for your acquisition. Secondary research can be split into internal and external research.
Sources of internal secondary data include:
Past research conducted data • Past research conducted reports •
Sources of external secondary data include:
Internet • Websites • Periodicals • Specialist marketing reports • Industry magazines • Chamber of commerce • Government statistics • Professional bodies • Trade associations •
|