Quantitative Market Research
Majestic Market Research Support Services Ltd. offers a complete quantitative research service that includes project design and management, samplings, questionnaire design, data collection, advanced analysis, statistical analysis and presentation/ recommendations
We offer the following types of quantitative studies to the Clients:
Typically quantitative studies:
Business-to-business studies
• Household surveys •
Typical quantitative methodologies applied:
Face-to-face interviews • Computer aided telephonic interviews ( CATI ) • Telephone interviews • Central location surveys • Observation studies • Internet surveys •
By subject and type of study:
Brand awareness, identity and image studies • Brand Name tests •Brand packaging tests • Customer satisfaction and loyalty studies • Business partner satisfaction and loyalty studies • Employees satisfaction and loyalty studies • Pre & Post product launch • Product image studies • Pricing studies • Advertising and concepts tests • Advertising campaign effectiveness studies • Competition studies • Segmentation studies • Studies of consumer habits in the use and purchase of products & brands • Product and brand positioning studies •
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