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qualitative market research
MMRSS
India's largest Independent Full Service Agency providing
innovative qualitative
research techniques for both consumer and business-to-business
research projects. Qualitative techniques are most valuable
for creative, innovative and developing ideas, concepts, and
communication strategies. Focus Group discussions and In-depth
discussions on a topic provide time for respondents to participate
fully, while encouraging creative thinking and the expression
of controversial ideas. We recommend the best qualitative
methodology for the research objectives to discover the thinking
behind the issues and push for answers beyond the superficial.
Examples of some different types of
qualitative research methodologies include:
 Focus groups |
| Mini groups |
| Indepth interviews |
| Indepth phone interviews |
| Ethnography interviews |
| In-home interviews |
| In-store interviews |
| Exit interviews |
| Mystery shopping |
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