qualitative market research

MMRSS India's largest Independent Full Service Agency providing innovative qualitative research techniques for both consumer and business-to-business research projects. Qualitative techniques are most valuable for creative, innovative and developing ideas, concepts, and communication strategies. Focus Group discussions and In-depth discussions on a topic provide time for respondents to participate fully, while encouraging creative thinking and the expression of controversial ideas. We recommend the best qualitative methodology for the research objectives to discover the thinking behind the issues and push for answers beyond the superficial.

Examples of some different types of
qualitative research methodologies include:

Focus groups

Mini groups

Indepth interviews

Indepth phone interviews

Ethnography interviews

In-home interviews

In-store interviews

Exit interviews

Mystery shopping

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