Panel Management Practice
MMRSS online access Panels provide an efficient way of selecting very precise representative samples for conducting research, allowing complete confidence in the accuracy and timing of results.
MMRSS has a clearly defined list of data about panelists that can be used in the definition of a sample to be selected from the panel. This list includes both background variables provided by all panel members and items of panelist history.
MMRSS provide to clients a clear and transparent description of the nature of their panel- the population it covers - we have no partnership arrangements with other panel Owners in India.
Market Information
Brand profiling •
Mini panels of selected targeted consumers •
Usage and attitude surveys •
Market sizing •
Market segmentations •
Diary-based projects •
Tracking studies (with the same respondents over time if desired) •
New Product Development
Concept testing •
Product testing •
Consumer Intelligence
Brand profiling •
Mini panels of selected targeted consumers •
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