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online panels
MMRSS Access Panels, online and offline provide an efficient way of selecting very precise representative samples for conducting research, allowing complete confidence in the accuracy and timing of results.
Traditional methods rely on 'broad' quotas such as age, sex
or social class, which are often sought independently for
reasons of cost. An access panel allows the use of interlocking
quotas and tight definitions to select and yield extremely
targeted samples. For research
requiring two or more matched samples, access panels can provide
a high level of accuracy by selecting identical groups of
households or individuals giving absolute confidence in the
comparability of the cells.
It is because panelists have already provided details about the demographics of all individuals in the household as well as a range of other ownership and usage information, that it is possible to select very precisely defined sub-groups such as high income earners or teens - groups traditionally regarded as too difficult or too costly to interview.
Even if we have not already screened the sample you are looking for, a range of cost effective screening methods is available to identify the respondents you need.
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