Majestic MRSS helps business managers customize a strategy for customer service management. Every company has different needs, so every strategy developed by mMS is unique.
• Shoppers prepare in advance for their mystery shopping assignment by reviewing detailed specifications about each client’s needs. The custom-designed mystery shopping forms address those issues that are particularly important to the client in the format that is easy for both shopper and client to understand. • Armed with information about the business, the mystery shopper visits the client’s locations. Simulating a normal customer experience, the mystery shopper pays careful attention to every detail of the visit, from the cleanliness of the store to the friendliness of the employees, their sales ability and their product knowledge.
Because of our breadth of experience conducting quantitative research assignments, we develop customized reports to longitudinally track and analyze the mystery shopping guidelines. The result is understandable data and actionable recommendations. Both the mystery Shopping reports and the data roll-ups become a key piece of the company’s customer service management strategies.
We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
