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eye tracking

Innovative technology that gauges the visual attention to any stimuli. This is coupled with another technology that guages the emotional response as well.

The Eye tracking tool helps Clients, Marketing Managers, Ad Agencies and Researchers to better understand the advertisement ( Stimuli ) prior to the launch

How long does it take for the viewers to understand the stimuli ?
How many abstracts do viewers look at before making a selection?
Do viewers look at abstracts ranked lower than the selected document?
Do viewers view abstracts linearly?
Which parts of the abstract are most likely to be viewed?
Do viewers view photographs or abstracts  more ?
Which parts /which photograph are most likely to be viewed?
Understand how viewers evaluate the stimuli
More accurate interpretation of  implicit feedback
(eg, clickthrough data)
More targeted metrics for evaluating retrieval performance


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We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
 

Healthcare Market Research | Focus Vision Facility | Eye Tracking | Super FG Room | Face Recognition | Online Panels | FMCG Market Research | CATI | Qualitative Market Research | Automotive Market Research | Usability Engineering Practice | Global Mystery Shopping Practice | Test Kitchen | Mobile Surveys | Ethnography | Secondary Research Practice | One way mirror Facilities | Advanced Analytics Practice | Quantitative Market Research | Panel Management Practice
MMRSS India's largest Independent Full service Healthcare Market Research Agency specializing in Multi-Country Market research. We work with various Pharmaceutical, Biotechnology , Medical Device manufacturers in the world. Our areas of expertise are : Qualitative Market Research, Quantitative Market Research, Automotive Market Research, FMCG Market Research, Usability Engineering Practice, Competitive Intelligence and Benchmarking, Industry Experts Panel, Panel Management Practice, Global Mystery Shopping Practice, Test Kitchens, Mobile Surveys, Ethnography, Secondary Research Practice, Data Processing Practice, Focus Vision Facilities, One way mirror Facilities, Online web surveys, Online Focus Groups, Advanced Analytics Practice, Open end coding, auto market research, automotive international research, automotive market research, automotive market research reports, car clinic India, Consumer and market research, consumer marketing research, consumer media research, consumer survey, customer analytics, customer loyalty research, customer market research, data collection, financial services market research, full service market research India, global market research, Industrial market research, Majestic Market Research & Support Services Ltd India, Majestic MRSS, market intelligence, market research companies, market research companies surveys, market research company India, market research company survey, market research quotes India, MMRSS pharmaceutical marketing research, Viewing facility, One way viewing mirror facility, Healthcare Research India, Focus Group Discussion India, CATI, Computer Aided Telephonic Interviews, Qualitative Market Research India, Mall Intercept
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