eye tracking

Innovative technology that gauges the visual attention to any stimuli. This is coupled with another technology that guages the emotional response as well.

The Eye tracking tool helps Clients, Marketing Managers, Ad Agencies and Researchers to better understand the advertisement ( Stimuli ) prior to the launch

How long does it take for the viewers to understand the stimuli ?

How many abstracts do viewers look at before making a selection?

Do viewers look at abstracts ranked lower than the selected document?

Do viewers view abstracts linearly?

Which parts of the abstract are most likely to be viewed?

Do viewers view photographs or abstracts  more ?

Which parts /which photograph are most likely to be viewed?

Understand how viewers evaluate the stimuli

More accurate interpretation of  implicit feedback (eg, clickthrough data)

More targeted metrics for evaluating retrieval performance

BANGLADESH CHINA HONG KONG INDIA INDONESIA SINGAPORE SRI LANKA TAIWAN THAILAND UAE VIETNAM We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.